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Bridging The Gap

Bridging The Gap

Genesee Intermediate School District

Program Summary

Bridging The Gap (BTG) focuses on bridging the digital divide between 21st Century technology and the under-served youth population in Genesee County, Michigan. The program combines 21st century technology with the crisis of bullying in schools. Students who attend the Bridging The Gap program will be provided the opportunity to work hands on with leading design software, web design programs and be mentored by leaders in the digital arts field. BTG will serve 30 high school students from five school districts throughout Genesee County, while their end result project, an anti-bullying website resource, will service a region of over 75,000 students. The website will consist of three main components; an online forum for seeking student feedback on bullying concerns, online resources for bullying resolutions, and serve as a digital billboard to help students find community mental health programming and bullying resources, events and meetings. At the conclusion of the workshop students will venture on a marketing campaign to present their resource to students throughout Genesee County.

Agenda

Bridging The Gap camp will run Monday August 19th 2013 through Thursday August 30th, 2013, Monday-Thursday, 12 –-4pm.

Monday August 19th, students will be introduced to Nick Soulliere, VP of Technology at ePrize Inc, a company that has done digital work with more than half of the fortune 100 companies. He will present the students with information about his career and the field of digital arts while empowering and mentoring them to build their own website. After their time with Nick, students will be introduced to lessons about digital citizenship, webhosting, design software and marketing aspects.

Tuesday August 20th, students will research and gather the information they want to present on their website. They will also begin to breakdown website, design and marketing assignments.

August 21st, students will focus on WordPress. Students will be introduced to the blog-format website design, be shown templates, create their own WordPress accounts and spend a few hours exploring the program.

August 22nd, students will meet with Michael Callahan a software engineer at ePrize Inc., who will teach students CSS and coding to help alter and personalize their website design. After he has taught them the basics, they will spend the rest of the day again exploring their new skill on WordPress and practicing with it.

Monday August 26th will consist of design software training in Adobe including Photoshop, InDesign, Illustrator and Publisher. During these days students will learn how to make necessary items like logos, banners, marketing materials.

Day 6, 7, 8 students will work on their website and marketing materials while being mentored by Michael Callahan, Asia Mounger and Nick Soulliere. These three days will be used to build their website and use design software.

Students will spend the month of September after school running their promotional campaign to advertise the website.

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